Meet the Team

In 2026, Simon, long recognised by industry as one of Australia’s foremost media agency leaders, stepped away from the media agency sector to create the Chilon media advisory.

He had seen first hand the mistakes that get made and the opportunities that go wanting when marketers don’t have a media expert in their corner, and he wanted to help them achieve better media outcomes, bringing more rigour and discipline to the governance of media investment.    

Simon is the former longstanding Managing Director of PHD Media (Melbourne), part of the Omnicom Media Group, Australia’s biggest media buyer. Prior to his time with PHD, Simon held senior roles at Publicis media agencies Zenith and Starcom and worked for a large independent Australian media agency prior to that.

Simon has guided Australia’s leading advertisers including ANZ and Asahi. His experience and expertise in the media agency sector is second to none and it’s this track record that provides compelling value and insight to Chilon’s clients.   

“I’ve worked with so many clients, it’s clear to me that value can be unlocked for most of them with strategic advice that improves the fundamental structures and governance processes surrounding their media investments. I enjoy sharing the benefit of my recent experience leading media agencies with Chilon’s clients”