Who we are

Chilon Media Governance gives marketers and marketing procurement teams the chance to have a senior media agency expert in their corner.

Our founder saw first-hand, as a media agency leader, the substantial and quantifiable benefits to marketers of a service like this.

“Some advertisers are better at media governance than others, but I’m yet to see an advertiser who doesn’t miss something. At Chilon, we don’t miss anything!”

Paid media has never been more complex and it continues to evolve at pace. If you are not from this world, it’s difficult to fully understand it. 

Value is lost when discipline and rigour is not fully applied to the management of media agency relationships and in-house media functions.

Peak industry bodies representing marketers, like the USA’s ANA, recommend marketers seek independent and expert media advice, separate to their media agencies, to manage the complexity, particularly in light of growing media agency principal media programs.    

Large Australian advertisers like McDonalds, NAB, Qantas, Coles and Uber employ in-house heads of media to represent their interests, but it can be cost prohibitive for small and mid-size advertisers to do the same.

Chilon Media Governance gives every marketer the chance to benefit from an in-house head of media.