Who we are

The Chilon fractional head of media service gives every marketer the chance to have a senior media expert in their corner on an ongoing basis.

Our founder saw first-hand, as a media agency leader, the substantial benefits to marketers of a service like this, and wanted to make it available to more than just Australia’s largest advertisers.      

The paid media landscape has never been more complex.

Value is lost when discipline and rigour is not fully applied to the management of media agency relationships and in-house media functions.

Peak bodies representing marketers, like the USA’s ANA, recommend marketers employ in-house heads of media to manage the complexity, particularly in light of growing media agency principal media programs.    

Large Australian advertisers like McDonalds, NAB, Qantas, Coles and Uber do employ in-house heads of media to represent their interests, but it can be cost prohibitive for smaller advertisers to do the same.

The new Chilon fractional head of media service gives every marketer the chance to benefit from an in-house head of media.    

Let’s talk about how we can add value to your business.