In The Media

Mumbrella logo, with a teal, faceted gem icon next to the word 'Mumbrella in black text. 
Mumbrella - 2026

The answer to the principal media question is governance

As agencies shift to principal media models, conflicts of interest emerge; the solution is not separation, but stronger governance, oversight and transparency to protect marketer value.

Logo for 'MISO' with a black background, featuring the letters M, I, S, O in white, with the I stylized as a yellow vertical rectangle and a small yellow circle above it. 
Mi3 - 2024

The ESG implications of media investment for Australian marketers

Black background with white text displaying 'B&T' in bold letters.

Advertisers must take greater responsibility for the societal impact of media investment, applying stronger governance and ESG principles to ensure media spend aligns with broader business and societal outcomes.

B&T - 2025

Industry profile - Simon Lawson

Simon Lawson highlights the need for clearer strategy, stronger governance and better alignment between media investment, ESG outcomes and long-term business growth.