Insights
Practical thinking for marketers who work with media agencies.
Simon writes regularly for Australia's marketing trade press on agency contracts, tenders, principal media and how agencies are paid.
Free white paper
The Hidden Cost of Weak Media Governance
Where value leaks out of media investment, and what to do to get it back. Typically 5% or more of media spend, or $500,000 on a $10 million budget.
- Media agency contracts
- Principal media
- Technology and third-party costs
- Media pricing commitments
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Recent opinion pieces by Simon Lawson.
Pitchmaxxing: 'Best and cheapest' is impossible and helps no one
Why some of the promises agencies make to win a pitch end up costing the marketers who accept them.
Why outcome-based agency remuneration is having a moment, and what marketers should know
How paying agencies for results works, why it's gaining ground, and the risks to watch before you sign up.
The answer to the principal media question is governance
As agencies move from acting as agents to acting as principals, how marketers should rethink oversight of their media investment.
Ritson's wrong, it's time to step up ESG efforts
Why advertisers must take responsibility for the impact of their media spend on society.
How well is your media managed?
Take the free self-assessment and get a score out of 100 in five minutes. Or talk to us directly.