Your media investment should be working harder.
Chilon is an independent media advisory led by media agency industry leader Simon Lawson
We unlock quantifiable value for marketers and marketing procurement teams by improving the governance of media investment
Getting governance right reduces the frequent instance of lost value/wasted money and gets your media investment working harder for you
If you’ve got questions like:
Do we have an appropriate contract in place with our media agency?
Should we participate in principal media programs?
Are there undisclosed margins or rebates hidden in our media investment?
Then a Chilon Media Agency Transparency Review can help.
Book your initial consult with Simon today.
ANA STUDY RECOMMENDATION - MARKETERS CAN NO LONGER DELEGATE RESPONSIBILITY ENTIRELY TO THEIR AGENCIES
“Advertisers are responsible for more active stewardship of their media investments. Media is often the largest marketing expenditure at most companies. Advertisers need to "lean in" and be more active stewards of their media investments rather than delegating that entirely to their agencies. Advertisers should appoint a chief media officer (either in title or function) who should take responsibility for the internal media management and governance processes that deliver performance, media accountability, and transparency …. Advertisers who outsource their media management without active internal stewardship do so at their own risk.”
INDUSTRY LEADER
Nick Manning, renowned British media agency industry expert, commenting in Mi3 on the ANA report’s recommendation said the investment would “pay back in multiples..”