About Chilon
Buyer's advocates for marketers who work with media agencies.
Chilon represents you in a media system that isn't always working in your interests.
"The market is so in need of these services. I couldn't think of a better human to build it."
- IndependentNo agency relationships and no conflicts of interest.
- AccountableWe find what's being lost and put a dollar value on it.
- On your sideOur only obligation is to you, the marketer.
25 years on the agency side. Now only on yours.
Since early 2026, Simon has worked only for marketers. He has completed reviews and advisory projects for brands in automotive, retail and tourism, and clients have since engaged Chilon for further work.
Before Chilon, he spent nearly a decade running PHD Melbourne (Omnicom), growing it from 15 people to 100, with oversight of $200M+ a year in media. He led ANZ's media through a transformation that won the Grand Effie for Australia's most effective advertiser, and delivered a 20% media efficiency gain for AB InBev in the first year.
He has negotiated principal media deals himself, and sat on the agency side of more than 20 agency reviews. Now he puts that experience to work for you, from your side of the table.
Credentials
Industry leader
- Ran PHD Melbourne (Omnicom) for nearly a decade
- Guest lecturer at Swinburne University and RMIT
- Taught media planning and buying at AFA AdSchool
Governance expert
- AICD Company Directors Course, Order of Merit
- Creator of Ascent, Chilon's 22-point review framework
- Co-developer of a best-practice media agency contract, built on the ANA's model contract
Accomplished negotiator
- Negotiated commercial terms, contracts and principal media as an agency MD
- Now negotiates fees, media pricing and contract terms for marketers
- Scotwork Advanced Negotiation Skills
How well is your media managed?
Take the free self-assessment and get a score out of 100 in five minutes. Or talk to us directly.