More of your media working for you
Chilon Media Governance advises Australian marketers and procurement leads on how to strengthen the governance of their media spend.
Our independent, expert advice typically identifies efficiencies of at least 5% of annual media spend. For a marketer spending $10M, that's $500,000 or more a year.
How well is your media spend being managed?
Take our free 5-minute self-assessment, based on our Ascent framework. You'll get a score out of 100 and practical advice on the gaps worth looking at.
We unlock value through our proprietary framework, Ascent.
Developed by Chilon founder Simon Lawson, former Managing Director of PHD Melbourne, Ascent draws on global best practice, research and more than 25 years of industry experience.
It assesses governance across 22 value drivers, including media agency contracts, fees, principal media, technology and third-party costs.
When governance is weak, value leaks away through opaque trading models, poor contracts and unmanaged costs.
If you’re asking:
Do we have the right media agency contract in place?
Should we participate in principal media programs?
Are there undisclosed margins or rebates in our media spend?
A Chilon Media Governance Review, powered by Ascent, gives you clear answers and a quantified view of the value you can capture.
Reviews are completed within 5 business days.
Marketers can no longer leave it all to their agencies
“Advertisers need to "lean in" and be more active stewards of their media investments rather than delegating that entirely to their agencies… Advertisers who outsource their media management without active internal stewardship do so at their own risk.”
ANA Programmatic Media Supply Chain Transparency Study